Neil's work is instrumental in establishing a blueprint of minimal kids wear that combines luxurious fabrics and unparalleled Italian craftsmanship with high-tech sportswear and a forward-thinking approach to the modern kids’ wardrobe.

The brand is known for being an agent of change; it challenges and pushes boundaries to make luxurious products that are fit for the world today and the future: beautiful and sustainable. Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest,and modern company.

An anti-conformist brand that broke contemporary fashion rules with its first collection, creating simple,ordinary products and authentic high-fashion items with precious embroidery and refined accessories. The brand pays particular attention to details and uses high-quality materials.